Color Factory

Color Factory is an Immersive Art Experience voted the #1 immersive experience in America by USA Today readers in 2024. It is a 50,000sf space designed to celebrate the joy of color. Guests embark on a bright and colorful journey through 12+ immersive installations designed in partnership with an exceptional roster of local and international artists and collaborators that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways.